Social Media Marketing:
from posting to
performance.
A complete run through social media marketing — strategy, content, platform-by-platform execution, paid ads and analytics. You leave able to plan, run and optimise a real campaign, not just describe one.
What you can do by the end
Four modules, built in sequence
Strategy before content, content before channels, channels before spend. You learn to think about the campaign before you learn to pay for it.
- Understanding marketing
- Understanding social media
- Key platforms overview
- Identifying your target audience
- Setting SMART goals
- Competitive analysis and positioning
- Choosing the right platforms
- Content types
- Content strategies
- Content calendar development
- Key performance indicators
- Facebook marketing
- Instagram marketing
- Twitter (X) marketing
- LinkedIn marketing
- Pinterest marketing
- YouTube marketing
- Building a community
- Engagement techniques
- Handling negative feedback
- Influencer marketing
- Introduction to social media ads
- Facebook ads
- Instagram ads
- LinkedIn ads
- Twitter (X) ads
- YouTube ads
- Understanding metrics
- Platform analytics tools
- Reporting and optimisation
- Social media for SEO
- Social listening
- Privacy policies
- Ethical practices
- Handling misinformation
- AI in social media
- Ephemeral content
- Social commerce
- Virtual and augmented reality
- Successful campaign analysis
- Failed campaign analysis
- Brand storytelling
- Interactive content
Ayon Ghosh
He runs campaigns for a living, not as a case study. What he teaches is what he does on client work every week.
- Founder at Socilabs
- 8 years of experience in performance marketing and social media marketing
- Trainer at Jai Hind College and Nagindas Khandwala College, Mumbai, and SS Dempo College, Goa
- Mentored more than 2,000 students
Our students currently work at
Questions, answered
No. Your course sits on your dashboard and you can watch it any time for as long as your subscription access runs.
It starts at beginner level and builds to advanced, so it works whichever end you're joining from.
None. The course teaches from scratch and suits complete beginners as well as more advanced learners.
No. The advertising module walks through campaign setup on each platform; you can follow along without putting real budget behind it.
LeapUp courses combine live sessions with pre-recorded video lectures.
It runs across 2 months. Content is on the LeapUp LMS and live doubt-solving sessions happen on Zoom.
The confirmation email should reach you shortly. If it doesn't, the amount is refunded to your original payment source within a week.
Start for ₹999 + GST
Two months, four modules, taught by someone who runs social campaigns for clients. SWAYAM Plus approved, NCrF Level 5.5.
Social Media Marketing₹999
Enrol now