Social Media Marketing

This course provides a comprehensive understanding of social media marketing, covering strategy, content, platform-specific execution, analytics and advertising. It equips learners with practical skills and real-world insights to design, execute, and optimize effective social media campaigns across major platforms.

NCrF Level : 5.5

Approved by SWAYAM Plus

Instructor

Ayon Ghosh

Course Curriculum

Module 1 - Foundations of Social Media Marketing

Understanding Marketing
Understanding Social Media
Key Platforms Overview
Identifying Target Audience
Setting SMART Goals
Competitive Analysis and Positioning
Choosing the Right Platforms
Content Types
Content Strategies
Content Calendar Development
Key Performance Indicators

Module 2 - Platform Strategies and Community Building

Facebook Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Pinterest Marketing
YouTube Marketing
Building a Community
Engagement Techniques
Handling Negative Feedback
Influencer Marketing

Module 3 - Advertising, Analytics & Advanced Techniques

Introduction to Social Media Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
Twitter Ads
YouTube Ads
Understanding Metrics
Platform Analytics Tools
Reporting and Optimization
Social Media for SEO
Social Listening

Module 4 - Ethics, Trends & Real-World Applications

Privacy Policies
Ethical Practices
Handling Misinformation
AI in Social Media
Ephemeral Content
Social Commerce
Virtual and Augmented Reality
Successful Campaigns Analysis
Failed Campaigns Analysis
Brand Storytelling
Interactive Content

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FAQs : FREQUENTLY ASKED QUESTIONS

Can I download the available course offline?

No, The contents of your course will be available on your dashboard, which can be viewed at all times within the subscription access.

Is the curriculum basic or advanced level?

The curriculum is designed in a way that it grows from beginner to advanced level and is suitable for all.

Money was debited from my account but I did not receive the confirmation email?

You will receive a confirmation email soon, if in case you don’t receive the same your money will be refunded within 1 week back to the original payment source.

Do I need any previous knowledge to be a part of this course?

No, The course helps you learn from scratch and it is suitable for all beginners as well as advanced learners.

What do you mean by hybrid method of learning?

The course offered by LeapUp is a combination of live+pre-recorded video lectures.

What is the duration of the course and which online platforms will be used for the same?

The duration of the course is across 2 months. The content is accessible through Leapup’s LMS and the live doubt solving sessions are conducted through Zoom platform.