Digital Marketing Associate
Plan, execute and optimise campaigns across platforms, with hands-on work in performance marketing, analytics, SEO and social media.
About the role.
We are looking for a Digital Marketing Associate to plan, execute and optimise digital marketing campaigns across multiple platforms.
The ideal candidate has hands-on experience in digital marketing, performance marketing, analytics, SEO and social media.
What you’ll do.
Strategy & paid campaigns
- Develop and execute digital marketing strategies to grow brand awareness, traffic, leads and conversions.
- Plan, manage and optimise paid campaigns on Google Ads, Meta Ads (Facebook & Instagram) and other platforms.
- Monitor and optimise key metrics including CPL, CPA, CTR, conversion rate, ROI and ROAS.
- Run campaign analysis and A/B tests to improve performance and reduce acquisition costs.
SEO, analytics & tracking
- Manage SEO, SEM, social media and website marketing activities.
- Set up and monitor Google Analytics, Google Tag Manager, Meta Pixel and conversion tracking.
- Prepare performance reports and dashboards tracking leads, conversions, campaign performance and ROI.
AI & automation
- Use AI tools such as ChatGPT, Claude, Gemini and other AI marketing tools for content creation, campaign ideation, research, analysis and automation.
- Find opportunities to use AI and automation to improve marketing efficiency, campaign optimisation, lead generation and reporting.
- Support CRM, marketing automation, API integrations and lead-generation processes.
Collaboration
- Work with creative and content teams to develop effective ad creatives, content and landing pages.
- Coordinate with sales and business teams to improve lead quality and conversion.
- Stay updated with the latest digital marketing, AI, automation and advertising trends.
What we’re looking for.
- Bachelor’s degree in Marketing, Business or a related field; MBA preferred.
- 1–3 years of experience in digital or performance marketing.
- Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics and Google Tag Manager.
- Understanding of digital marketing metrics and campaign optimisation.
- Experience with dashboards and reporting tools such as Excel, Google Sheets or Looker Studio.
- Knowledge of CRM, marketing automation and APIs is an added advantage.
- Strong analytical, communication and coordination skills.
Why you’ll like it here.
Work with a passionate team that's building careers in finance.
Professional growth and learning opportunities from day one.
A collaborative and inclusive work environment.
A competitive salary and benefits package.
Sounds like you?
Apply for the Digital Marketing Associate role in Mumbai — it only takes a few minutes.
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