Social Media Marketing

Learn to master a goal-driven brand strategy, with a focus on social-first approaches. Whether building a personal brand or growing a business, you will learn to craft compelling narratives, build brand awareness and employ organic digital strategies.


Ananya Sharma

Batch Starting On : 26th Dec '2023

Live Doubt Solving : Every Sunday - 12 pm to 1 pm

Course Curriculum

  • Five W’s of strategy (Who, what, when, where and why)
  • Personal branding strategy
  • B2C strategy on social media today
  • Introduction to (B-C-U-R-I-O-U-S) formula
  • 4 pillars of content strategy- Promotional, educational, conversational and entertainment
  • Additional content buckets
  • Dissecting brand strategy of a leading coffee company “Rage coffee”
  • 9-step hygiene check for social media profile before you create strategy
  • Creating strategy for a hypothetical brand
  • Value based strategies
  • Learn how to position yourself as an expert
  • How to increase engagement?
  • Tips to personalize your content
  • Measure metrics : KPI & tweaking strategy
  • Consistent connections – DMs and comments
  • Community building- Online and offline
  • Basics of building a personal brand step-by-step approach
  • Basics of building a brand strategy on social media – 9 steps
  • Understanding principles like TOFU, MOFU, BOFU (sales funnel)
  • What is A.I.D.A ?
  • Practical application of the principles above
  • Understanding CTA’s with examples + a bunch of free CTAs to use
  • Brand example for practical understanding
  • IG channel strategy – Feed, stories, highlights, guides, LIVE
  • Design content calendar
  • Creating posts – carousels, image post, reels, stories
  • Hashtags strategy
  • Repurpose your content
  • How to land on paid freelance gigs
  • Using platforms like Upwork, Fiverr, Linkedin and Instagram
  • AI trends in 2024
  • AI tools and applications – ChatGPT for content writing, Pitch for presentations and for graphic designing

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No, The contents of your course will be available on your dashboard, which can be viewed at all times within the subscription access.

The curriculum is designed in a way that it grows from beginner to advanced level and is suitable for all.

You will receive a confirmation email soon, if in case you don’t receive the same your money will be refunded within 1 week back to the original payment source.

No, The course helps you learn from scratch and it is suitable for all beginners as well as advanced learners.

The course offered by LeapUp is a combination of live+pre-recorded video lectures.

The duration of the course is across 2 months. The content is accessible through Leapup’s LMS and the live doubt solving sessions are conducted through Zoom platform.


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